I had the amazing opportunity to sit down with Rahul Rai who, in my opinion, is the hardest working content creator out there right now. He is working incredibly hard, getting results, and is crushing it! I’m so stoked he came in from L.A. to meet up with me.
Rahul could be living it up in California and going out every night. Instead, he is a hustler. He has a master plan laid out because he’s devoted to the grind!
When he’s not speaking about financial literacy and saving money, Rahul is an actor. He has been in the space since he was 18. Rahul explained to me that anybody who is in the arts industry knows the feeling of being tired — tired of waiting and tired of losing. This feeling caused Rahul a mindset shift when he realized that there is no waiting around when it comes to making money online! The time is now to take advantage of the internet, no matter what niche you're in.
With this mindset shift, Rahul learned that being wealthy is not a bad thing. We have so much to learn from those that are ahead of us. “If you play the game like an owner,” says Rahul, “you will be able to bypass all the obstacles of your given business.” The internet is an equalizer, a level playing field if you will. The traditional rules of how to be successful by kissing ass are out the window. Anybody who has access to the internet and the time to invest can make a living.
Employee Mind vs. Entrepreneur Mind
There are two types of people in the world — those with an employee mind and those with an entrepreneur mind. An employee mind doesn't find putting up with a boss having control over them hard. They rely on their stable income and want others to head to the big feats. The entrepreneur’s mind is driven crazy by the idea of not own their time. They have to deal with fluctuating income but they would rather hold the reigns. Neither mindset is better than the other. You simply have to figure out which one fits you and adapt based on your current situation.
Rahul’s Master Plan
Now we know why Rahul wanted to join the social media space. But how did he do it?
Rahul put in the sweat equity. He showed up every day and did what he knew he was supposed to do. Rahul got into TikTok, consumed, and learned as much as he could. He started taking notes on what was doing well and got ideas for the content he could create. TikTok became an outlet to show his creative prowess.
Soon enough, Rahul became obsessed and began posting 18 times a day, 7 days a week, for a solid 14 months! He literally wasn't doing anything else.
It can become extremely difficult to keep going when you associate your intrinsic worth with how much money you make or how many views you get. Not letting failures get you down is one of the hardest things to overcome as a creator. Furthermore, comparing yourself to others is even worse. Instead of battling it out with other creators, you have to get into the mindset of learning strategies from those above you that you can make your own and teach to those below you.
As I mentioned, Rahul was posting 18 times a day. Not only was he posting frequently, but he was also making “boring” topics like financial literacy fun. He accredits this success to humor. Rahul told me that, no matter the subject, when you insert a little bit of stupid humor, it becomes memorable.
He also noted that to be a good storyteller, you have to be a good listener. You have to listen to your audience and read your comments. Answer questions and just be you. If you can do these things and adopt a learn-by-doing attitude, you can make anything interesting.
Don't play the game of trying to find the best niche; play the game of whatever it is that you want to do and do that.
Was It Worth It?
Yes! Rahul told me about a few of the things he learned along the way that made it worth it.
First, he learned that burnout is real. Everybody has a certain threshold that they should be aware of. It’s not all about working hard, it’s also about working smart.
Second, you have to make sacrifices. Only you know your situation and only you know what you need to give up. You're probably going to take a hit financially and emotionally. Just because you have a high follower count does not mean that you live the perfect life. So many people say they want the life of a creator like Rahul and me without seeing the sacrifices we had to make to get here.
Third, the creative space is very similar to the tech space. The turnover rate is so high. As a creator, you have to be adaptable and innovative to hold your place.
I would like to thank Rahul again for pausing the grind and meeting up with me. To follow Rahul’s entertainment journey, follow him on TikTok and Instagram at @therealrahulrai. If you want to catch up on his financial literacy content, check him out on the same platforms at @thelaymaninvestor.
Peace and God bless.
I make new content every single week, so be sure to subscribe to my Youtube and follow my Instagram @brambilabong and TikTok at @AdrianBrambila. I also have tons of resources and courses on my website that you won’t want to miss. Head over to www.adrianbrambila.com to learn more about what I do and how I live a financially free life.