Facebook recently came out with its own version of reels to compete with TikTok’s popular short-form content. For the past couple of weeks, I have been testing out the algorithm. Since I began posting regularly to Facebook reels, I have gained over 100,000 followers!
I never thought Facebook, the place where I keep in touch with all my old high school friends, could be the authoritative platform! While I do have a pretty little blue checkmark next to my name, this method can work for anybody. My good friend Dr. Brad Klontz tried it and now has hundreds of thousands of views!
As I mentioned Facebook is simply making its own attempt to dominate the short-form content market. When you logged into your Facebook account before, you would see stories and reels just like you do now. However, that content used to live on Instagram and would require you to switch apps if you wanted to click on them. Now, Facebook is separating its reels to be their own entity aside from Instagram reels.
If you're reading this, you are early! Now is the best time to get into the game and start uploading content. Most people don't even know that reels exist! In terms of opportunity, there's no predicting how big this will get. That being said, every day I open my Facebook app and I have 99+ notifications, my DM inbox is full, and I am flooded with views. Something must be working!
Why FB Reels are Better…
I love Facebook reels because, directly on the video, you can link to an external website. The only way to drive traffic to a landing page or offer on TikTok is through the link in your bio. This requires extra clicks and time for the user. When people have questions on Facebook, I can simply reply to their comments with a link to a video, offer, or tutorial. This is a game-changer, especially from a business standpoint.
How Much Should You Post?
Right now I am taking it to the max by posting 3 to 6 times a day on Facebook reels. I feel that since it is so early and the algorithm is so generous, I can't pass up posting this often!
If you already have content on TikTok, use it on Facebook! There is nothing wrong with reusing content across different platforms!
So, are you up for the challenge? Drop your Facebook profile link below! I'd love to check out some of your reels.
This is Adrian. Peace and God bless.
I make new content every single week, so be sure to subscribe to my Youtube and follow my Instagram @brambilabong and TikTok at @AdrianBrambila. I also have tons of resources and courses on my website that you won’t want to miss. Head over to www.adrianbrambila.com to learn more about what I do and how I live a financially free life.